Chally supports the University Sales Center Alliance (USCA) in their efforts to create a standardized list of requirements for sales instruction at the college level. For a complete listing of USCA member schools, go to the USCA's website.

A portion of the proceeds from the sale of Chally’s World Class Sales Excellence Research Report as well as 100% of the Chally proceeds from Howard Stevens' book, Achieve Sales Excellence, go to the support of the USCA schools.